Balmer, J. M., & Greyse, S. A. (2003). Revealing the corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing. Routledge.
Cita Chicago Style (17a ed.)Balmer, John M.T., y Stephen A. Greyse. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing. London, etc.: Routledge, 2003.
Cita MLA (9a ed.)Balmer, John M.T., y Stephen A. Greyse. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing. Routledge, 2003.
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