APA (7th ed.) Citation

Hughes, A. M. (1996). The complete database marketer: Second-generation strategies and techniques for tapping the power of your customer database (Rev. ed.). Irwin Professional Pub.

Chicago Style (17th ed.) Citation

Hughes, Arthur Middleton. The Complete Database Marketer: Second-generation Strategies and Techniques for Tapping the Power of Your Customer Database. Rev. ed. Chicago [etc.]: Irwin Professional Pub, 1996.

MLA (9th ed.) Citation

Hughes, Arthur Middleton. The Complete Database Marketer: Second-generation Strategies and Techniques for Tapping the Power of Your Customer Database. Rev. ed. Irwin Professional Pub, 1996.