The complete database marketer second-generation strategies and techniques for tapping the power of your customer database
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago [etc.] :
Irwin Professional Pub
1996
|
| Edición: | Rev. ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004554419708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Includes index |
|---|---|
| Descripción Física: | IX, 610 p. ; 24 cm |
| ISBN: | 9781557388933 |
