Exhibit marketing a success guide for managers

Bibliographic Details
Main Author: Chapman, Edward A. (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 1995
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004554319708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:First ed. published with the subtitle: A survival guide for managers
Physical Description:XX, 407 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. 391-401) and index
ISBN:9780070112322