APA (7th ed.) Citation

Jackson, R., Wang, P., & Schultz, D. E. (1994). Strategic database marketing. NTC Business Books.

Chicago Style (17th ed.) Citation

Jackson, Rob, Paul Wang, and Don E. Schultz. Strategic Database Marketing. Lincolnwood: NTC Business Books, 1994.

MLA (9th ed.) Citation

Jackson, Rob, et al. Strategic Database Marketing. NTC Business Books, 1994.