Strategic database marketing

Bibliographic Details
Main Author: Jackson, Rob (-)
Other Authors: Wang, Paul, coautor (coautor), Schultz, Don E., prologuista (prologuista)
Format: Book
Language:Inglés
Published: Lincolnwood : NTC Business Books 1994
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004514989708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Includes index
Physical Description:XV, 262 p. ; 25 cm
ISBN:9780844232324