Hearts and minds advertising : the research based case for increased expediture on consumer magazine advertising

Hearts and minds advertising the research based case for increased expediture on consumer magazine advertising

Bibliographic Details
Main Author: Smith, Alan, 1950- (-)
Corporate Authors: FIPP (Organization) (-), Periodical Publishers Association
Format: Book
Language:Inglés
Published: London : PPA 1994
Series:Research repor. (Periodical Publishers Association) 19
Subjects:
Marketing > Revistas.
Publicidad
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004345569708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Tit. de la cub.: Heart and minds advertising : the researched-based case for increased expediture on consumer magazine advertising
Physical Description:41 p. ; 30 cm

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