Hearts and minds advertising : the research based case for increased expediture on consumer magazine advertising

Hearts and minds advertising the research based case for increased expediture on consumer magazine advertising

Detalles Bibliográficos
Autor principal: Smith, Alan, 1950- (-)
Autores Corporativos: FIPP (Organization) (-), Periodical Publishers Association
Formato: Libro
Idioma:Inglés
Publicado: London : PPA 1994
Colección:Research repor. (Periodical Publishers Association) 19
Materias:
Marketing > Revistas.
Publicidad
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004345569708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Notas:Tit. de la cub.: Heart and minds advertising : the researched-based case for increased expediture on consumer magazine advertising
Descripción Física:41 p. ; 30 cm

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