Smith, A. (1994). Hearts and minds advertising: The research based case for increased expediture on consumer magazine advertising. PPA.
Cita Chicago Style (17a ed.)Smith, Alan. Hearts and Minds Advertising: The Research Based Case for Increased Expediture on Consumer Magazine Advertising. London: PPA, 1994.
Cita MLA (9a ed.)Smith, Alan. Hearts and Minds Advertising: The Research Based Case for Increased Expediture on Consumer Magazine Advertising. PPA, 1994.
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