Selling print with TV : a strategic study workshop for publishers, developing the media multiplier story and the benefits of using print with television

Selling print with TV a strategic study workshop for publishers, developing the media multiplier story and the benefits of using print with television

Detalles Bibliográficos
Autores Corporativos: FIPP (Organization) (-), FIPP Research Seminar
Otros Autores: Brinkhoff, Hein (-)
Formato: Libro
Idioma:Inglés
Publicado: London : FIPP 1993
Materias:
Medios de comunicación social > Congresos, conferencias, etc.
Publicidad > Congresos, conferencias, etc.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004307259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Notas:FIPP Research Seminar, Selling print with TV : wednesday 24 November 1993, Loondon, UK. - P. 5
Descripción Física:169 p. ; 30 cm

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