The television will be revolutionized
American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. The Television Will be Revolutionized examines television at the turn of the twenty-first century - what Amanda D. Lotz terms the “post-network” era. Tele...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press
c2007.
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004297589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Understanding Television in the Post-Network Era35 2Television Outside the Box: The Technological Revolution of Television67 3Making Television: Changes in the Practices of Creating Television113 4Revolutionizing Distribution: Breaking Open the Network Bottleneck164 5Advertising after the Network Era: The New Economics of Television210 6Recounting the Audience: Integrating New Measurement Techniques and Technologies269 7Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five Cases301 Conclusion: Still Watching Television338
