The television will be revolutionized
American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. The Television Will be Revolutionized examines television at the turn of the twenty-first century - what Amanda D. Lotz terms the “post-network” era. Tele...
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
New York University Press
c2007.
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004297589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. The Television Will be Revolutionized examines television at the turn of the twenty-first century - what Amanda D. Lotz terms the “post-network” era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry’s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it’s changing, and why these changes matter. |
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| Physical Description: | xii, 321 p. ; 23 cm |
| Bibliography: | Includes bibliographical references (p. 295-301) and index. |
| ISBN: | 9780814752197 9780814752203 |
