Up the loyalty ladder : turning sometime customers into full-time advocates of your business

Up the loyalty ladder turning sometime customers into full-time advocates of your business

Bibliographic Details
Main Author: Raphel, Murray, 1928- (-)
Other Authors: Raphel, Neil, coautor (coautor)
Format: Book
Language:Inglés
Published: New York : HarperBusiness 1995
Edition:1st ed
Subjects:
Publicidad
Servicio al cliente
Consumidores > Protección
Empresarios > Estados Unidos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004280399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Includes index
Physical Description:xiv, 289 p. ; 25 cm
ISBN:9780887307256

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