What were they thinking? crisis communication : the good, the bad, and the totally clueless
This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public.
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New Brunswick :
Rutgers University Press
2009
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| Edición: | 2nd pr |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004224509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Johnson & Johnson's Tylenol scare : getting it right
- The Exxon Valdez oil tanker spill : the invisible and clueless CEO
- The New York Knicks : know when to fold 'em
- Chaos in a West Virginia coal mine : "They're alive!"
- The church's pedophilia scandal : skeletons in the closet
- Dick Cheney : misfiring under pressure
- The Glen Ridge rape case : "Stand by our boys"
- The death of Pat Tillman : the cover-up is always worse
- Rudy Giuliani : a tale of two leaders
- Christie Whitman and the EPA : coming clean on Ground Zero
- Prudential's terror threat : the "Rock" gets it right
- Virginia Tech : a deadly delay?
- Don Imus : "I can't get anywhere with you people"
- Jon Corzine : getting it right ... and getting it wrong
- Jet Blue Airways : a late-night disaster
- The O'Reilly "factor" : knowing when to shut up
- Taco Bell's E. coli scare : good intentions aren't enough
- The New York Times : covering up for Jayson Blair
- The Duke "rape" case : a rush to injustice
- Alberto Gonzales : paying the price for playing with words
- NFL boss Roger Goodell : scoring big points under pressure
- FEMA fails during Katrina : talk about "clueless"
