What were they thinking? : crisis communication : the good, the bad, and the totally clueless

What were they thinking? crisis communication : the good, the bad, and the totally clueless

This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public.

Detalles Bibliográficos
Autor principal: Adubato, Steve (-)
Formato: Libro
Idioma:Inglés
Publicado: New Brunswick : Rutgers University Press 2009
Edición:2nd pr
Materias:
Relaciones públicas > Estados Unidos.
Gestión de crisis (Empresas) > Estados Unidos.
Medios de comunicación social > Estados Unidos.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004224509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Sumario:This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public.
Descripción Física:xii, 248 p. ; 23 cm
Bibliografía:Incluye referencias bibliográficas (p. 239-248)
ISBN:9780813543611

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