Health, tourism and hospitality spas, wellness and medical travel
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2013
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004212059708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. |
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| Descripción Física: | xxxiii, 508 p. ; 25 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. [473]-502) e índice |
| ISBN: | 9780415638654 |
