Strategic marketing for health care organizations : building a customer-driven health system

Strategic marketing for health care organizations building a customer-driven health system

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care_arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing...

Descripción completa

Detalles Bibliográficos
Autor principal: Kotler, Philip, 1931- (-)
Otros Autores: Shalowitz, Joel, 1953-, Stevens, Robert J. (Robert John), 1955-
Formato: Libro
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass c2008
Edición:1st ed
Materias:
Asistencia sanitaria > Estados Unidos.
Servicios de salud > Gestión > Estados Unidos.
Consumidores > Conducta > Estados Unidos.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004044749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Ejemplares similares

Ejemplares similares