50+ marketing : marketing, communicating, and selling to the over 50s generations

50+ marketing marketing, communicating, and selling to the over 50s generations

Bibliographic Details
Main Author: Tréguer, Jean-Paul (-)
Format: Book
Language:Inglés
Published: New York : Palgrave 2002.
Subjects:
Marketing
Consumidores > Conducta
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004023599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xx, 172 p. ; 25 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780333984123

Similar Items