The advertising business operations, creativity, media planning, integrated communications
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Thousand Oaks, Calif. :
Sage Publications
c1999.
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003884689708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 548 p. : il. (some col.) ; 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780761912385 9780761912392 |
