The advertising business operations, creativity, media planning, integrated communications
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications
c1999.
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003884689708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | 548 p. : il. (some col.) ; 24 cm |
|---|---|
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9780761912385 9780761912392 |
