Advertising salesmanship the selling of display advertising space for newspaper and shopper publications to businesses for the publication of advertisement of goods and services
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Wheaton, Ill. :
Dynamo International
1991
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003722459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 490 p. : il. ; 29 cm |
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| Bibliography: | Incluye referencias bibliográficas (p. 473-483) |
| ISBN: | 9781878666017 |
