Advertising salesmanship the selling of display advertising space for newspaper and shopper publications to businesses for the publication of advertisement of goods and services
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Wheaton, Ill. :
Dynamo International
1991
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003722459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | 490 p. : il. ; 29 cm |
|---|---|
| Bibliografía: | Incluye referencias bibliográficas (p. 473-483) |
| ISBN: | 9781878666017 |
