The copywriter's handbook a step-by-step guide to writing copy that sells
Main Author: | |
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Format: | Book |
Language: | Inglés |
Published: |
New York :
Holt
1990
|
Edition: | 1st Owl book ed |
Subjects: | |
See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003634859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Item Description: | "An Owl book." Reprint. Originally published: New York : Dodd, Mead, c1985 |
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Physical Description: | xi, 351 p. ; 21 cm |
Bibliography: | Includes bibliographical references (p. 343-346) and index |
ISBN: | 9780805011944 |