The copywriter's handbook a step-by-step guide to writing copy that sells
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Holt
1990
|
| Edición: | 1st Owl book ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003634859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | "An Owl book." Reprint. Originally published: New York : Dodd, Mead, c1985 |
|---|---|
| Descripción Física: | xi, 351 p. ; 21 cm |
| Bibliografía: | Includes bibliographical references (p. 343-346) and index |
| ISBN: | 9780805011944 |
