Mastering fashion buying and merchandising management
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current op...
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Basingstoke :
Macmillan
2001
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| Series: | Macmillan master series
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003517429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising. |
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| Physical Description: | x, 204 p. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780333801659 |
