Fashion buying
Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies.
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Ames, Iowa :
Blackwell Pub. Ltd
2007
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003516399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- The role of the fashion buyer
- The buying cycle
- Predicting fashion trends
- Range planning
- Fabric sourcing
- Garment sourcing
- Buying for own label fashion multiples
- Mail order fashion buying
- Buying branded fashion merchandise
- Fashion marketing for buyers
- Careers in fashion buying
- Glossary of fashion buying terms.
