Fashion buying
Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies.
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford ; Ames, Iowa :
Blackwell Pub. Ltd
2007
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| Edition: | 2nd ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003516399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies. |
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| Physical Description: | ix, 190 p. : il. ; 25 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781405149921 |
