Fashion buying
Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies.
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Ames, Iowa :
Blackwell Pub. Ltd
2007
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003516399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Higher education courses in fashion marketing, promotion and buying are becoming increasingly popular. Containing case studies of fashion buyers working for major retailers, this text provides an insight into a variety of responsibilities for buyers within different companies. |
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| Descripción Física: | ix, 190 p. : il. ; 25 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781405149921 |
