The marketing of professional services
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London, New York:
McGraw-Hill
[1972]
|
| Colección: | McGraw-Hill European series in management and marketing
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003505369708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | xvi, 193 p. 24 cm |
|---|---|
| Bibliografía: | Bibliography: p. 183-186. |
| ISBN: | 9780070942394 |
