Integrated marketing communication : creative strategy from idea to implementation

Integrated marketing communication creative strategy from idea to implementation

Bibliographic Details
Main Author: Blakeman, Robyn, 1958- (-)
Format: Book
Language:Inglés
Published: Lanham, Md. : Rowman & Littlefield Publishers c2007.
Subjects:
Comunicación en marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003494779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:viii, 267 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. 261-262) and index.
ISBN:9780742529649

Similar Items