Integrated marketing communication creative strategy from idea to implementation
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield Publishers
c2007.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003494779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | viii, 267 p. : il. ; 24 cm |
|---|---|
| Bibliografía: | Includes bibliographical references (p. 261-262) and index. |
| ISBN: | 9780742529649 |
