Motivation research in advertising and marketing
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
McGraw-Hill Book
1954
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| Colección: | Advertising Research Foundation Publications
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003453079708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | 242 p. : lam. ; 24 cm |
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