Media research methods audiences, institutions, texts
'Media Research Methods' introduces different methodologies for the study of media, communication and culture, and offers an assessment of the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each.
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan
2005
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| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003438919708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | 'Media Research Methods' introduces different methodologies for the study of media, communication and culture, and offers an assessment of the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each. |
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| Descripción Física: | x, 286 p. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 263-280) e índice |
| ISBN: | 9780333960943 9780333960950 |
