Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

Understanding services management integrating marketing, organisational behaviour, operations and human resource management

Bibliographic Details
Other Authors: Glynn, William J., editor (editor), Barnes, James G., editor
Format: Book
Language:Inglés
Published: Chichester [etc.] : Wiley & Sons 1995
Subjects:
Comportamiento organizativo.
Sector servicios > Marketing
Dirección de personal
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003431399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXV, 485 p. ; 24 cm
ISBN:9780471960669

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