Mastering the media workbook

Bibliographic Details
Main Author:	Barban, Arnold M. (-)
Other Authors:	Jugenheimer, Donald W., 1943-, coautor (coautor), Turk, Peter, coautor
Format:	Book
Language:	Inglés
Published:	Lincolnwood : NTC Business Books 1992
Subjects:	Planificación de medios publicitarios > Estados Unidos.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991003398459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XIII, 142 p. ; 28 cm + 1 vídeo (VHS)

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