The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

The Jossey-Bass guide to strategic communications for nonprofits a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

Bibliographic Details
Main Author: Bonk, Kathy, 1953- (-)
Other Authors: Griggs, Henry, 1954-, Tynes, Emily
Format: Book
Language:Inglés
Published: San Francisco : Jossey-Bass 1999
Edition:1st ed
Series:The Jossey-Bass nonprofit and public management series
Subjects:
Asociaciones sin fin lucrativo > Dirección y organización
Asociaciones sin fin lucrativo > Marketing
Relaciones públicas
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003335329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"A publication of the Communications Consortium Media Center."
Physical Description:xviii, 188 p. : il. ; 28 cm
Bibliography:Incluye referencias bibliográficas (p.169-173)
ISBN:9780787943738

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