The Jossey-Bass guide to strategic communications for nonprofits a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
1999
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| Edición: | 1st ed |
| Colección: | The Jossey-Bass nonprofit and public management series
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003335329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | "A publication of the Communications Consortium Media Center." |
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| Descripción Física: | xviii, 188 p. : il. ; 28 cm |
| Bibliografía: | Incluye referencias bibliográficas (p.169-173) |
| ISBN: | 9780787943738 |
