Strategy in advertising matching media and messages to markets and motivations
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Lincolnwood :
NTC Business Books
1990
|
| Edición: | 2nd ed |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003217169708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XXX, 406 p. ; 24 cm |
|---|---|
| ISBN: | 9780844230986 |
