The fundamentals of corporate communication

Bibliographic Details
Main Author: Dolphin, Richard R. (-)
Corporate Author: Chartered Institute of Marketing (-)
Format: Book
Language:Inglés
Published: Oxford ; Boston : Butterworth-Heinemann 1999
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003209839708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Physical Description:xiv, 221 p. ; 24 cm
Bibliography:Includes bibliographical references (p. [208]-215) and index.
ISBN:9780750641869