The fundamentals of corporate communication
Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | Inglés |
Published: |
Oxford ; Boston :
Butterworth-Heinemann
1999
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Subjects: | |
See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003209839708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Item Description: | "Published in association with the Chartered Institute of Marketing." |
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Physical Description: | xiv, 221 p. ; 24 cm |
Bibliography: | Includes bibliographical references (p. [208]-215) and index. |
ISBN: | 9780750641869 |