Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe

Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe

Bibliographic Details
Main Author: Czinkota, Michael R. (-)
Other Authors: Ronkainen, Ilkka A., Kotabe, Masaaki
Format: Book
Language:Inglés
Published: New York : Business Expert Press cop. 2010
Edition:1st ed
Series:International business collection
Subjects:
Marketing internacional
Marketing
Multinacionales
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003185189708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXI, 378 p. ; 23 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9781606490358

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