Services marketing integrating customer focus across the firm

Bibliographic Details
Main Author:	Zeithaml, Valarie A. (-)
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	Inglés
Published:	New York : McGraw-Hill Irwin cop. 2013
Edition:	6th ed
Subjects:	Sector servicios > Marketing Marketing Servicio al cliente
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991003185019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXVII, 642 p. : il. ; 26 cm
Bibliography:	Incluye referencias bibliográficas e índice
ISBN:	9780078112058

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