APA (7th ed.) Citation

Underwood, D. (1995). When MBAs rule the newsroom: How the marketers and managers are reshaping today's media. Columbia University Press.

Chicago Style (17th ed.) Citation

Underwood, Doug. When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media. New York: Columbia University Press, 1995.

MLA (9th ed.) Citation

Underwood, Doug. When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media. Columbia University Press, 1995.