When MBAs rule the newsroom : how the marketers and managers are reshaping today's media

When MBAs rule the newsroom how the marketers and managers are reshaping today's media

Bibliographic Details
Main Author: Underwood, Doug (-)
Format: Book
Language:Inglés
Published: New York : Columbia University Press 1995
Subjects:
Periódicos > Edición
Periódicos > Marketing.
Periódicos > Gestión.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003087039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXV, 259 p. ; 24 cm
ISBN:9780231080491

Similar Items