Creating the virtual store taking your web site from browsing to buying
This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provid...
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
John Wiley & Sons
cop. 1997
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003026929708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues. |
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| Physical Description: | XX, 364 p. : il. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 355-356) |
| ISBN: | 9780471164944 |
