Evaluating public relations a best practice guide to public relations planning, research & evaluation

Bibliographic Details
Main Author: Watson, Tom, 1950- (-)
Other Authors: Noble, Paul, 1955-
Format: Book
Language:Inglés
Published: London ; Philadelphia : Kogan Page 2007
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002986519708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:252 p. ; 23 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780749449797