emarketing excellence the heart of ebusiness

Bibliographic Details
Main Author: Smith, P. R. 1957- (-)
Corporate Author: Chartered Institute of Marketing (-)
Other Authors: Chaffey, Dave, 1963- coaut (coaut)
Format: Book
Language:Inglés
Published: Oxford : Butterworth Heinemann 2002.
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002981939708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Published in association with The Chartered Institute of Marketing.
Physical Description:xiii, 340 p. ; 25 cm
ISBN:9780750653350