Beyond the core Expand your market without abandoning your roots
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Harvard Business School Press
cop. 2004
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002877019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The growth crisis? : dangerous moves beyond the core
- Visualizing the ideal? : the first principle of adjacency growth
- Evaluating adjacency moves? : balancing desire with data
- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies
- Executing adjacency moves? : managing the key organizational issues that most influence success or failure
- Transforming moves? : redefining the core through adjacencies
