Beyond the core Expand your market without abandoning your roots
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Harvard Business School Press
cop. 2004
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002877019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XV, 214 p. : graph. ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 201-205) e índice |
| ISBN: | 9781578519514 |
