Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Upper Saddle River (New Jersey) :
Pearson/Prentice Hall
c2008
|
| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002860089708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXXII, 599, [99] p. : il. ; 29 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. R-1 - R-30) e índices |
| ISBN: | 9780132390026 |
