Government marketing : theory and practice

Government marketing theory and practice

Bibliographic Details
Corporate Author: American Marketing Association, otros (otros)
Other Authors: Mokwa, Michael P., editor literario (editor literario), Permut, Steven E., editor literario
Format: Book
Language:Inglés
Published: New York : Praeger Publishers 1981
Series:Praeger series in public and nonprofit sector marketing
Subjects:
Publicidad política > Estudios, ensayos, etc.
Marketing > Estudios, ensayos, etc.
Información pública > Estudios, ensayos, etc.
Dominio público > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002830589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association
Physical Description:xvi, 384 p. : il. ; 25 cm
Bibliography:Incluye referencias bibliográficas
ISBN:9780030583162

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